foundation p. 18 taglines The ‘like.no.other’ tagline is always posi- reversed out of black. tioned in the lower left corner of the open frame. Always use the correct artwork file rather than simply typing it in. Always use the tagline ‘The new way of business’ in place of ‘like.no.other’ when building business-to-business communi- x cation. Positioning: halfway up the height of the base of the open frame. Flush left from inside edge of open frame. ( ) Size: 0.5 x h h = height of Sony logo x Color: on coated paper 47% black ( ) 0c/0m/0y/47k , on newsprint white x x