environments p. 95 web templates Web templates are also a unique form The logo should always where possible The Avante Garde typeface should be pages, the type should be set in black of Sony communication that needs be placed on the right side of the up- used whenever possible, for example on a white background. In e-commerce, special attention. As the open frame per black bar just as in print materials. with Flash or other graphical text elements. product listings, products can be presented will not work in all browsers, the In HTML pages, where the logo might For HTML text, a sans serif font such as the against a white background. requirement for its use is by using it be cropped by the user’s screen, the Arial or Helvetica combination should be only at the top and bottom (in es- logo may be placed on the left. substituted. In the merchandising and advertising lay- sence a frame open on both sides). outs, the product treatment should support These bars at the top and bottom are For readability, text-heavy pages The pages should always keep a black the color glow, and reflection guidelines necessary to house and distinguish should not have white text reversed out background when used for merchandis- outlined by Sony print work. the Sony logo and Sony tagline. of a black background. For ing and advertising purposes. Link/button example, dense online learning text color should match or complement For consistency, web pages should optimize articles should be treated with black the color of the glow and otherwise must for 1024 x 768 screen size. text on a white background. remain white. Once again, on text-heavy