building tools After it was announced that President Eisenhower would be touring the Sony facilities follow Eisenhower, this little pamphlet found a wider audience, including The Wall Street during his visit to Japan, Morita decided it was the right moment to design an English Journal. Most importantly, it gave prospective English-speaking customers better insights pamphlet. It was the first time Sony had ever produced a company outline which intro- into what Sony was about. duced the Sony spirit in English. Originally intended for the press that would inevitably 2.1 p. 20 Typography creates a layer of information over typo- a text, giving it a feeling and purpose beyond the meaning of the words themselves. Simple, consistent typography improves the clarity of the message and integrity of the brand, which graphy in turn builds a better design personality.