environments p. 99 tv/film At the end of a commercial, video, or other screen– Even though television commercials and based medium with an ending, display the Sony promotional videos convey a wide range logotype for several seconds in the center of the of messages, it is important to make a strong, screen, in the correct form, and in a single color. consistent impression at the end. This should always be white out of solid This should be a still close-up of the Sony Sony black. logotype, without other elements. ��������������� ��������������� ��������������� ��������������� ������������������������������������������������