Logo Logo Clear space and minimum size Clear space X X X X Always surround the Southwest logo with at least the required minimum of clear space, which is equal to the Y X height of the capital “S” in Southwest. Y X 0.5 Y In digital, wayfinding, and signage applications only, the X clear space may be reduced to one half of the capital “S” 0.5 X X in Southwest. 0.5 X 0.5 Y X X Note: Clear space rules apply to all versions of the Southwest logo, including the online logo. For print and all collateral Core business logo spacing for print and all collateral Note: Select logo at best discretion, preference is smaller Heart version. 0.5 X 0.5 X 0.5 X 0.5 X 0.5 X 0.5 X X X 0.5 X 0.5 X For digital, wayfinding, and signage Core business logo spacing for digital, wayfinding, and signage Minimum size Note: The logo must always be at least 1" wide. Minimum size: 1" The Visual Elements Southwest Airlines Brand Style Guide | 20