Colors Gradients Silver gradient. Backgrounds: PMS 5455 Radial Gradations 50-55% over white. Available in PANTONE Plus Series Radial gradients are used to provide a clean canvas for text in com- munication and advertising materials. Our primary gradient is the silver gradient which uses Deep Silver. The silver gradient is suitable for text only designs and for designs ustilizing photography Set gradient ramp location to 87%. Text only solutions may use Bold Blue or Warm Red in place of Say hey to the Bay. Deep Silver to make the gradient. When using these colors in 1.6.15 Nonstops to San Francisco (SFO) LUVGuardia. Say hey to the Bay. and Oakland (San Francisco Bay Area) gradients use the silver brand bar. 11.2.14 Nonstops to New York (LaGuardia) 1.6.15 Nonstops to San Francisco (SFO) and Oakland (San Francisco Bay Area) LUVGuardia. 11.2.14 Nonstops to New York (LaGuardia) Do not use Warm Red type on a Bold Blue field, or Bold Blue type on a Warm Red field. . o C s e Note: When using photography ‚irlin t es €outhw  ­ ® © the silver gradient must be used When overnight is overdue, ship Next Flight Guaranteed (NFG). in conjunction with the blue With Next Flight Guaranteed(NFG), your Cargo will get where it’s going on brand bar. ® time or your money back. isit swacargo.com or more inormation. The Visual Elements Southwest Airlines Brand Style Guide | 30