Pretzels Pretzels Just because we like you. Just because we like you. Tone & Voice Expression Lightly Salted Honey Roasted Lightly Salted Honey Roasted Peanuts Pretzels Peanuts Peanuts Just because we like you. Peanuts Peanuts are our favorite too. We thought you deserved Peanuts are our favorite too. We thought you deserved a treat. a treat. Lightly Salted Honey Roasted INFLIGHT COLLATERAL NAPkiN INFLIGHT COLLATERAL NAPkiN Peanuts Peanuts Peanuts are our favorite too. We thought you deserved a treat. I’d be happy to Here’s to you. hold your drink. INFLIGHT COLLATERAL NAPkiN INFLIGHT COLLATERAL NAPkiN Yes, we fly there. Yes, we fly there. 5 countries, 5 countries, 90 destinations, 90 destinations, and counting. and counting. Who’s thirsty? Made with 100% recycled fiber (May contain incidental [<0.5%] non-recycled fiber) Cheers, Made with 100% recycled fiber (May contain incidental [<0.5%] non-recycled fiber) or f e ar e c W Yes, we fly there. Yes, we fly there. 5 countries, 5 countries, bags. our 90 destinations, 90 destinations, y and counting. and counting. bags. our y or f e ar e c W Made with 100% recycled fiber (May contain incidental [<0.5%] non-recycled fiber) Made with 100% recycled fiber (May contain incidental [<0.5%] non-recycled fiber) Voice and Tone Southwest Airlines Brand Style Guide | 16