GATE 8 GATE 8 FLIGHT TIME FLIGHT TIME 38 4:50 38 4:50 Airport ON TIME ON TIME Gate Information Display System (GIDS) Phoenix Phoenix Continuing service to Las Vegas and Boise Continuing service to Las Vegas and Boise Use Sunrise Yellow to highlight important labels. GBD On signage, we carefully combine color and type so that all critical passenger information looks professional and is easy to read. Use this style consistently across channels. 4X GATE 11 GATE 12 Make sure information display screens: • Use a consistent type style and weight X FLIGHT TIME FLIGHT TIME Titles must appear in Southwest Sans • Present a clear hierarchy of information Medium and all caps. 4X 38 4:50 34 5:50 When distinguishing between labels and content, minimize changes in type size and color. 2X St. Louis St. Louis Destination is in Southwest Sans Note: Arial Bold must be used in place of Southwest Sans X Check-in available 1hr before departure Check-in available 1hr before departure Medium, sentence case. for any dynamically generated content. Static display Center the logo. When space is limited, the 3X size may be used for the gate number. Whenever there is enough space, use the 4X size as illustrated above. GIDS and BIDS 3X GATE 8 GATE 8 X FLIGHT TIME FLIGHT TIME 4X 38 4:50 38 4:50 Follow the placement guidelines on page 11. X ON TIME ON TIME 2X Phoenix Phoenix X Continuing service to Las Vegas and Boise Continuing service to Las Vegas and Boise Digital display Digital display—System font Dynamic content must appear in Arial Bold. Airport Style Guide GATE 11 GATE 12 Southwest Airlines Brand Style Guide | 136 FLIGHT TIME FLIGHT TIME 38 4:50 34 5:50 St. Louis St. Louis Check-in available 1hr before departure Check-in available 1hr before departure