Rapid Rewards Heart Usage Guidelines Application Cropping Placement Size Medium Note: The Heart frames and watermarks are not a requirement for Chase components, Always cropped Heart Frame is always cropped to the right side or the The Frame can be sized to fit specific The Frame is not to be used in mediums although they are welcome in instances Heart Frame bottom of an image. images, but it should never be with responsive design as we cannot where Southwest Airlines is the clear sender skewed or stretched in any way. control the cropping of the Heart. of the communication. Also, use care not to Always place our subject in front of the apply in channels that are incredibly copy- brightwork, never behind it or emerging through heavy or visually busy. The Heart should not it. We do notwant it to suggest that it is in any way restrictive. be lost, crammed, or crowded. Be careful to ensure lines don’t intersect facial or body features in unflattering ways. Heart Watermark Always anchored to Generally, the Heart Watermark should be attached The Watermark always maintains a The Watermark is not to be used in Rapid Rewards logo. in one of the four corners. consistent size based on the medium mediums with responsive design as and should never be skewed or we cannot control the cropping of the In specific instances where a logo exists outside stretched in any way. Heart. the layout, like social posts, the Watermark is placed above or below the Rapid Rewards logo. When possible, the brightwork should reside in the clear space of the photography so that it reads clearly. Do not place it over busy or cluttered backgrounds. Primary color palette Application t al Mobile ship t Airpor and rich media er or as In- d / Bridge ollat rint oadc OH andar t mail et C Online / Signage Spons P Br O S Social channelsE J C100 M82 Y0 K0 C100 M96 Y37 K39 C3 M3 Y3 K6 WHITE BLACK Heart Frame PMS 2126 C PMS 2766 C Metallic SILVER Heart Watermark ® Rapid Rewards Style Guide Southwest Airlines Brand Style Guide | 106