Smart Simplicity Smart Simplicity Urba N IDEN tItY PMS 186 C:0 M:100 y :81 K:4 R:184 G:39 B:49 #B82731 Full Color: Background: PMS 186 C:0 M:100 y :81 K:4 R:184 G:39 B:49 #B82731 Font: White C:0 M:0 y :0 K:0 R:255 G:255 B:255 #FFFFFF Sram FON t F am ILY the font family, interstate, is the default font for all SRAm Urban communication materials. All forms of interstate listed below can be used. t he italic variation can be used for certain spaces such as credits, subheads or captions. SRAm and product names (e.g. ViA G t), when written out, is always styled in All c Ap S (uppercase). Smart Simplicity interstate light AB cDEFGHiJklmNOpQRS tUVWX yZ abcdefghijklmnopqrstuvwxyz 01234567890 interstate Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 interstate Bold ab CDEF gHIJkLmNOPQrS tUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 interstate Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 interstate Bold ab CDEF gHIJkLmNOPQrS tUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 interstate Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 interstate light italic ABCdeFGHiJKlMNOPQRS tUVWX yZ abcdefghijklmnopqrstuvwxyz 01234567890 interstate Regular italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 interstate Bold italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 USiNG t HE SRA m U RBAN iDEN tity Full Color (on white Background and image) image: Using the Urban identity on a red parallelo- gram: t he parallelogram needs to bleed on the right or left side of the page or image. Using the Urban identity on red rectangle: the rectangle needs to bleed on the top or bottom of the page or image. Sram VI a gt L OgO Full Color: One Color: Full Color: One Color: One Color: Sram g 8 L OgO Full Color: One Color: Full Color: One Color: One Color: Sram VI a C EN tr O L OgO Full Color: One Color: Full Color: One Color: One Color: Sram VI a L OgO Full Color: One Color: Full Color: One Color: One Color: