Sram EXHIbItION URBAN liVE BRAND EXPErIENCE Once a year, the whole bike world meets at the Eurobike. Friedrichshafen isn’t just where the newest innovations in cycling are presented to the world – it is where the world’s bicycle industry shows off its entire innovative power. Everyone involved in mobility on two wheels comes to the Eurobike, a fact reflected in the heavy attendance at the international bicycle show.