URBAN mARkEtiNG SaDDLE C OVEr PrOmO tION Guerrilla marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. this alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Guerrilla marketing is about taking the consumer by surprise, make an indelible impression and create copious amounts of social buzz. Guerrilla marketing is said to make a far more valuable impres - sion with consumers in comparison to more traditional forms of advertising and marketing. t his is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level! MÜNSTER WIEN TaIpEh UTREchT aMSTERdaM