™ WE PROUDLY SERVE STARBUCKS LOGO GUIDELINES Applying the Guidelines Because your relationship with Starbucks is specific to brewing and serving APPROPRIATE LOGO USE our coffee, it is important that your use of the primary WPS logo or WPS • menus wordmark clearly conveys that message to your customers, while also aligning with Starbucks brand image. The following examples of appropriate logo use • in-house menu boards are applications that directly support the presence of Starbucks® coffee in your establishment, and protect the integrity of the Starbucks brand. • counter sign messaging (featured beverages, etc.) In addition, keep in mind that all of your marketing initiatives should first and • promotional brochures foremost promote your own operation, with only a secondary focus on Starbucks • bag / box stuffers as your coffee provider. The primary WPS logo or WPS wordmark should function to identify the coffee you serve and/or as a feature of your operation. It should • closed-circuit television ads (as in hotels, never function as your operation’s identity. Also remember, if your number of conference centers) ”authorized” uses or the relative significance of any one use makes it seem like Starbucks® coffee or beverages are more than just featured items with your • directional signage on venue premises operation, it may still be an inappropriate overall use. Please note that your (either permanent signage or elevator inserts) overall application of “appropriate logo” uses may still be deemed inappropriate if the numerosity of your uses or significant placement of use conveys a closer • venue website affiliation with Starbucks than appropriate. Starbucks reserves the right to disapprove any use or uses for any reason. • surprise and delight programs For questions regarding logo usage, please contact Foodservice Marketing • grand opening complimentary product offers Services at [email protected] or [email protected]. © 2014 Starbucks Coffee Company. All rights reserved. Confidential—for internal use only. Last revised 11/26/14. SJB14-34174 9