SEO for Startups
Where to Invest Effort vs. What to Ignore
Rand Fishkin ± February 2010
Dilbert Explained SEO Last Friday
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Via http://dilbert.com/strips/comic/2010-02-19/
Hopefully, Lots of You Went to MIT
Virginity Rates (MIT 2009-2010)
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http://tech.mit.edu/V129/N49/survey.html
Do You Have a Product People Want?
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Keyword Research can Tell Us
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https://adwords.google.com/select/KeywordToolExternal
Keyword Research can Tell Us
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Via http://www.google.com/insights/search/
Who Gets those Customers Today?
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PPC: ~10% of all search clicks SEO: ~90% of clicks
SEO Value
X 0.41
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X 0.10
Avg CLTV = $50
Potential SEO Traffic Value = $6,600/month
(just for those 3 keywords)
How Can Your Startup Capture that Traffic?
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Successful SEO Follows Two Paths
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Top Rankings on Competitive Terms
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A Consistent Presence in Long Tail Queries
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SEO is a Simple Process SLIDE MASTER ± COVERPAGE (that¶s HARD to execute)
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To Succeed at SEO You Need...
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A) Unique, Search Engine Friendly Content
Umm" How About No?
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B) Content that Will Attract Links
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Via http://theoatmeal.com/story/reddit_how
The Search Ranking Factors
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Great Content Great Rankings
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Customers Linkers
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Links Come From a Unique Web Population
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Appeal to Them + Get On-Site Right = Win at SEO
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SEO is (nearly) a winner take all game
Alternatively (or in addition), there¶s SLIDE MASTER ± COVERPAGE Vertical Search
Video & Images Results
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News, Blog & Real-Time Results
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Social Search Results
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Personalized Results
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Shopping Results
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Local Results
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Vertical Results are Not Always Based on SLIDE MASTER ± COVERPAGE Keyword Targeting & Link Popularity (though those usually help)
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Why I Love SEO as a Startup Strategy
SEO Rewards Creative Thinking
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SEO Demands Technical Nimbleness
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SEO Punishes Big Orgs that Can¶t Change
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SEO Constantly Presents New Opportunities
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SEO is a Barrier to Entry
(but one that amazing startups can still achieve)
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Q+A
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