Startup Tools: Web/Social Customer Analytics Tools
In addition to standard per-page heatmaps, Clicky also lets you view heatmaps for individual visitor sessions, including segmentation. For example, you can view heatmaps only for visitors who completed a specific goal. Heatmap data is real time.
A Source Metrics in-store campaign is the best way to track clicks, conversions and in-store purchases that are a direct result of your social marketing efforts.
We know you've spent a lot of money growing your social communities - now let us help you leverage those communities by getting people into your stores to buy your products.
This is not an uncommon phenomenon, web visitors are fickle creatures and can lose interest quickly... but why?
Your business relies on new customers, new visitors and good experiences to grow - how can you be sure your site keeps visitors engaged and converting?
- Why did that person leave your site before finishing a sale?
- What are they most interested in?
- How do they interact with the page?
- Where are they losing interest? ..argh!
Answering these questions is difficult without quizzing customers - but they're not going to tell you "the button placement was weird, so I didn't want to click it" or "I didn't connect with the page, so I left".
Optimize Your User Experience
What if there was a better way.. a visual way of determining all the pain points in your site?
Imagine being able to:
- Easily see where your customers click
- Learn how visitors got to your site
- What they like best and what they don't
- Where they get stuck
- See what changes work best
As well as enjoying all of these, what about also testing pages against each other to see which perform better - and knowing why.
You and your team could spend more time building on the things which work, less on the things which don't.
With Crazy Egg, these dreams become a simple reality.
We're here to take the guesswork out of your design decisions and let you clearly visualize what users like and dislike about your site.
- HeatmapsAt a glance allow you to see the hotspots on each page - so you know what to change, preserve or delete.
- OverlaysFind a hot spot? Use overlays to see the percentage of visitors clicking something...
- Scroll MapsSee how far your users scroll and where their attention fades or disappears.
- ConfettiIt's not just about what get clicked... but also who clicks what. Map traffic sources to behavior!
When you use Crazy Egg to visualize your visitors, you also get to:
Crazy Egg Heatmap reports allow you to collect more than 88% of the data you would collect using classic eye tracking tools, at a fraction of the price -- with no hardware required and no strings attached.
Crazy Egg is Trusted By:
Get Started Today & Discover How Heatmaps Can Boost Your Conversions
Create a unified measurement strategy With Help from a Team of Experts
With consumers active in your mobile, social and online properties, it's easy to feel overwhelmed by data. You can stay focused with Webtrends Multi-Channel Measurement, which includes a unified analytics dashboard that shows you customer activity across every digital channel. A team of Webtrends experts will help you interpret your results and transform them into a measurement strategy that's right for you. This is more than analytics. It's an all-in-one solution that helps you understand consumer behaviors so you can create relevant experiences for all of your customers.
Use less guesswork, get more customers.
Technologies may be new and ever-evolving, but some things never change. You need to invest to attract customers to your brand. But you also need to justify the ROI of the digital investments. Our multi-channel analytics helps you with both. You get measurable data, and the ability to analyze it in a way that helps you create great experiences for customers in your digital channels.
What's New in
Analytics 10.7Register now for one of our live instructor-led 90 minute Webinars to look back and review the latest release of Webtrends Analytics 10.Happening October 9, 11, and 14.
New Webinar:
Webtrends Analytics for Optimization
This webinar is designed specifically to help you use your Webtrends Analytics reports to fuel your optimization strategy. During the session we'll show you which reports can help you determine what to optimize, how to use Heatmaps to find customer flow issues and why these insights are critical to site optimization.
Analytics 10 Training
A Brand New How-To Video Series
Want to learn more about using Webtrends products? Watch one of these short videos and up-level your measurement game. Topics include Analytics Spaces, reporting dashboards, and more.
White Paper
Advancing Your Digital Marketing Strategy with Webtrends Analytics
The demands on web analytics have grown significantly from simply measuring activity on your website, to providing a holistic view of customer acquisition, engagement and retention across all digital channels. With the right solution, data from all digital properties can be used to inform and guide an integrated marketing strategy.
"Our visitors expected our online content to be free. Webtrends helped us convert a quantity of visitors to quality paid subscribers by understanding which content was most relevant to target groups." Matt Whiting, Head of Marketing Technology at Emap
"What customers are doing online is paramount to the success of our business. Webtrends helps us view, track and measure activity, which helps us improve the services we provide." John Bentley, Digital Development Marketing Manager at Incisive Media
Dashboards
Get better customer intelligence by measuring all of your digital channels in one place.
Multi-Channel Analytics Makes it Possible To:
- Increase digital conversions and revenue. A measurement strategy helps you create more relevant content to improve engagement with all of your customers.
- Get a more thorough understanding of what motivates customers. A big-picture view of customer activity can reveal new relationships between your digital channels.
- Work with experts dedicated to your success. We don't just help you set up. We help design and manage a measurement strategy that can keep up with your changing marketing objectives, and your customers.
- Scale easily and securely. There's no limit to the amount of data you can collect. Multi-channel measurement runs smoothly for any size company and adapts easily when volume fluctuates in any digital channel.
- Keep control of your data. It's yours, not ours. Easily integrate analytics into your other marketing initiatives like email and CRM, and make campaign adjustments quickly.
Analytics 10 provides our organization with the ability to measure more of our marketing efforts than ever before - from our mobile applications in Japan to our main website to two of our Facebook pages - all in one easy-to-use dashboard.
Bill Gedwill
Director of Marketing, Logitech
We translate complexity into simplicity.
You're not a data scientist.* That's cool. We have plenty.
They transform the intricacies of your site's real-time data into simple, beautiful insight.
No impenetrable reports or piles of numbers. Just what you need in an instantly gettable way - the instant you need it.
Next: Adapt & Transform
Military Intelligence
Add a new dimension to military data analysis using using network visualization. Map terrorist networks, plan counter-insurgency activity and understand the dynamics of 21st century combat.
Let's face it. There's no shortage of data. Web stats, sales numbers, conversion rates; the numbers keep coming and from every direction too. By the time you gather and analyze it however, it could mean something else entirely.
Your gut may have got you here but if you want to stick around, you're going to need those metrics. A single a/b test can be the difference between cancelling staff coffee and a company retreat to Maui. The numbers matter but if you are spending more time looking for them than acting on them, opportunity is passing you by feelings.
Check the demo to see how you can track every business data in a single place.
Need to monitor your...
- Web Statistics
- Customer support
- Social media campaigns
- Sales performance
- A/B Testing
- Site Performance
- Conversion rates
- Landing page performance
- Social media monitoring
- Customer satisfaction
- Project progess
- Blog tracking
- All at the same time?
Simple straightfoward setup
You can start understanding your users better with just a few minutes of setup. Our API is easy to implement and can be used on any platform. In ruby, use our Ruby gem, in Node.js use blackbeard.
