fifth-tier cities and those aged 10-19 have an obvious high utilization ratio of Qzone, which is favored by young users. User features of Weibo are prominent, and the utilization ratios of Weibo among netizens in first-tier cities, female netizens, netizens aged 20-29, netizens with a bachelor degree or above and urban netizens are much higher than those of other user groups. Usage Rate of Typical Social Networking Applications Jun. 2016 –Dec. 2016 78.7% WeChat Moments 85.8% 67.4% Qzone 67.8% 34.0% Weibo 37.1% 11.1% Douban 8.1% Zhihu 7.6% Tianya 7.0% Community Linkedin 2.8% 2016.6 2016.12 Source： Statistical Survey on Internet Development in China 2016.12 Figure 55 Usage Rate of Typical Social Networking Applications Jun. 2016 –Dec. 2016 III. The Development of Business Transaction Related Applications 3.1 Online shopping By December 2016, there have been up to 467 million online shopping users taking up 63.8% of the total netizens, with a 12.9% growth rate from the end of 2015. Specifically, 441 million people, or 63.4% of mobile internet users, have conducted online shopping on their phones, with an annual increase of 29.8%. 64 The 39th Statistical Report on Internet Development in China