Proportion of Companies Engaged in Internet-based Marketing 2011-2016 50% 40% 38.7% 30% 33.8% 20% 24.2% 23.0% 24.2% 20.9% 10% 0% 2011 2012 2013 2014 2015 2016 Source： Statistical Survey on Internet Application in Chinese Enterprises 2016.12 Figure18 Proportion of Companies Engaged in Internet-based Marketing 2011-2016 Among a variety of mainstream Internet marketing channels, the instant messaging service is companies' favorite marketing tool, used by 65.5% of them; it's followed by e-commerce platforms and search engines, 55.1% and 48.2%, respectively. The instant messaging service, e-commerce platform and search engine have become the top three channels of enterprises’ Internet-based marketing and promotion for a long term. Use of Internet Marketing Channels by Companies 0% 20% 40% 60% 80% 64.7% instant messaging 65.5% 48.4% e-commerce platform 55.1% 47.4% search engine 48.2% 37.4% E-mail 40.2% 32.8% advertorial 36.1% 28.1% website ads 32.3% 24.7% Weibo 27.9% WeChat 25.2% 17.5% online alliance advertising 21.1% 16.8% group shopping website 21.0% 13.9% online video ads 16.8% 1.4% others 0.9% 2015 2016 Source： Statistical Survey on Internet Application in Chinese Enterprises 2016.12 Figure19 Use of Internet Marketing Channels by Companies 2525 The 39th Statistical Report on Internet Development in China