pay for “good videos” or for the priority to watch some videos earlier than other users, which not only shortens the period from content production to broadcast but also speeds up the recovery of investment made by production companies. Comments on the paid premiere programs improve the ratings of TV series and the follow-up broadcasting by platforms and websites can draw more attention to the series. That means a platform or website can complement other platforms or websites in the user coverage and help them attract more audience. Last, in terms of business mode, the revenue from VIP members show a strong growth momentum, with an online video ecosphere gradually taking shape. For one thing, the online video industry sees weak growth in revenue from ads while it has strong potentials for value-added services such as members’ payment. Large video websites make efforts to expand membership services among netizens by creating new modes for arranging hit dramas and effectively developing the contents for VIP member; for another, with online video as its core, the video ecosphere featuring live streaming, online shopping mall, games, literature, social networking and movie ticket sales is coming into being, providing one-stop experience and services for consumers and prompting upstream and downstream industries of the entire digital entertainment market to thrive. 5.4 Online music Up to December 2016, the number of online music listeners reached 503 million, an increase of 1.76 million over the end of 2015, accounting for 68.8% of all Internet users. In particular, the number of mobile music listeners reached 468 million, an annual increase of 51.52 million, accounting for 67.3% of mobile Internet users. The 39th Statistical Report on Internet Development in China 7777