The utilization model of online literature copyright is transformed from one-time sale to the sustained development of content as a way to maximize the copyright value of online literature. The formation of a large online literature group makes it possible to make the most of the copyright of online literature content. Originally, the business model of selling online literature copyright in one time gradually falls behind. The cross-border cooperation between online literature and other entertainment business inside the group expands revenue sources of online literature platforms, enabling these platforms to mine the economic value of copyright resources in the long run. Moreover, it can also attract authors to continue contributing works to online literature platforms, promoting the sound development of copyrighted content production. 5.3 Online video As of December 2016 China’s online video user scale and utilization ratio were respectively 545 million and 74.5%, up respectively by 40.64 million and 1.3 percentage points over the end of 2015. The annual growth rate of Chinese online video users was 8.1%. In particular, mobile video users numbered nearly 500 million, an increase of 94.79 million or 23.4% over the end of 2015, and the utilization ratio was 71.9%, up 6.5 percentage points. It is more popular for netizens to watch short videos through mainstream Apps such as Weibo and WeChat, thanks to the further improvement of 4G network and reduction of mobile phone service charges. The 39th Statistical Report on Internet Development in China 7575