SUPERIOR ESSEX BRAND GUIDELINES | 03 REV 03.22/VER 4.0 As a global leader in the design, manufacture and supply of wire and cable products, Superior Essex has built a reputation as the company that delivers innovation to help our customers achieve their goals. Our well-respected brand is our most valuable asset. It embodies all that we stand for, conveys the beliefs and principles upon which we operate and serves as our introduction. As we continue to communicate with a variety of audiences, from customers to shareholders, suppliers to partners, consistent use of these brand guidelines reinforces our corporate image. Our corporate brand goes beyond corporate structure. Beyond products. Even beyond services. It’s about how we come together. About how we’re viewed by the world. And to consistently protect it, we’ve created these guidelines. Welcome to Superior Essex. Daniel Choi Chief Executive Officer INTRODUCTION