BULLSEYE DESIGN The Bullseye Design is integrated in the identity signatures of Target Stores, as well as in many of the logos for our products and services. When using the Bullseye, Target wordmark or “Expect More. Pay Less.” you must include the following legal line: “The Bullseye Design, Target and Expect More. Pay Less. are registered trademarks of Target Brands, Inc.” The legal line may be shortened to reflect what’s shown in a particular communication. For example, if only the Bullseye is shown, it may read, “The Bullseye Design is a registered trademark of Target Brands, Inc.” The ® mark is no longer needed. Outside of the U.S., slight variations in the logos may be necessary to satisfy local laws. Email [email protected] to ensure proper usage.