The Target brand promise holds true in all languages. In print advertising, it is preferred that you use the Bullseye Design and “Expect More. Pay Less.” brand promise. If you do not want to use the logo lockup, you may separate the brand promise from the Bullseye and embed it in the copy as shown here. “Expect More. Pay Less.” must stand out separately in the copy block. Example: The Converse ® One Star ® Double-Layer Shirt, Bootcut Jeans and Oxford Sneakers. Starting at 12.99. Expect More. Pay Less.