LOCK UPS The “Target” wordmark is integrated in the identity signatures of Target Stores, as well as in many of the logos for our products and services. The wordmark may stand alone or be coupled with the Bullseye Design. The Target wordmark may appear in Target Red, black or white only. It may not be shown in any other color. There is one approved lockup with the Bullseye. When using this version, do not include “Expect More. Pay Less.” as part of the lockup.