CONTEXT The Bullseye Design is a precise, fixed image consisting of two rings of equal width, with a center circle that is twice the width of the outer ring. The inner ring is empty space that should always be the same color or pattern as the background. For example, the inner ring is white only if the surrounding background is white. The Bullseye may not be distorted or modified in any way. Cropping, overprinting, superimposing or printing behind the Bullseye is acceptable if at least one half of the Bullseye is visible. If a Bullseye is applied to items such as clothing or other objects, it may be slightly distorted, cropped or altered. The Bullseye may follow the lines of the object as long as the item (e.g., a shirt, umbrella, snowboard, etc.) is recognizable as itself, and at least one of the Bullseyes in the pattern is complete, uncropped and undistorted. In three-dimensional applications, it may not be possible or practical to have empty space between the center and outer ring. In these cases, the inner ring may be white if the outer ring and center are Target Red. Examples: round refrigerator magnets, earrings, area rugs, stages or booths.
Target Brand Book Page 4 Page 6