CLOSING NOTES These guidelines are written to be flexible and allow for creative freedom in design, while ensuring brand consistency across diverse applications. To acquire any needed assets, or if there are any questions not answered here, please do not hesitate to contact the AAC with inquiries. Jeff Deikis Creative Director American Alpine Club [email protected] American Alpine Club 710 10th St. Ste. 100 Golden, CO 80401 (303) 384-0110 americanalpineclub.org a All the important steps to prepare for a day at the Needles, Sequoia National Forest, CA. AAC member Ken Etzel AAC BRAND GUIDE 11