Mission Complete It’s Time To Enter The Account Intelligence Arms Race. While tomorrow’s winning B2B companies will be the ones that are able to ingest new account data sources and take action on that intelligence the quickest, you’ve got to start somewhere. That can be as simple as defining your ICP and targeting your first 100 accounts or as complex as building out narrowly defined sublists and creating multi-touch campaigns to engage the decision makers at those accounts. If you’ve been executing an account-based strategy for a while, assess how agile your account intelligence targeting is. Can you easily insert new account data sources? Are you able to take action on account insights quickly? Terminus is here to help you on your account-based missions. For more strategy tips and tools, head over to our Resources Hub. The Complete Guide to Effective ABM Targeting 38 38