Build a Centralized Account Intelligence Center What Types of Account Data Is Available? Fit Data We’ve already talked about fit data when we were building your ICP. Fit data, which includes firmographics such as industry and company size, are the basics of an account-based strategy. While having this may give you an edge over many of your competitors, some of your competition is probably using more advanced fit data – so you should, too, if you want to gain the upper hand. Incorporating advanced data attributes into your account-based targeting, including some of the characteristics outlined below, enables you to get hyper- targeted with your marketing and sales campaigns. Common advanced data attributes include: • Technology used • Recent funding • Number of employees in a specific department The Complete Guide to Effective ABM Targeting 24 24