Build a Centralized Account Intelligence Center Step 2 You’ll then want to build an account hub spreadsheet. Based on the criteria above, your spreadsheet would look like this: Relationship Page Campaign Last Account Industry Size Intent Score Views Responses Engagement Spike Step 3 Now that you have an account hub spreadsheet, you need to fill it out. To do this you need to first export a CSV file from each of your account data tools. So, if you are using Datafox for advanced firmographics and Bombora for intent, you will need to go into both, select your accounts, and download a CSV file. The Complete Guide to Effective ABM Targeting 30

the complete guide to account engagement for ABM - Page 30 the complete guide to account engagement for ABM Page 29 Page 31