Build a Centralized Account Intelligence Center Step 6 Once your data is centralized into your hub, you can begin to create account lists for specific campaigns based on fit, intent, relationship, and engagement. For example, you may want to run digital ads for a group of accounts showing intent and send direct mail to a group of accounts showing engagement. Step 7 Get the Terminus Account-Based Platform’s Account Hub, so you never have to do that much manual reporting again (kidding!). All jokes aside, as you prove the value of your ABM program and begin scaling it, you will have to find opportunities to streamline your workflow, reduce manual effort, and manage more accounts. At some point, it will become critical to be able to automatically see your account intelligence signals in real-time. The Terminus Account Hub provides a single view of all your fit, intent, relationship, and engagement data. The data is automatically updated in real-time and you can prioritize and build lists with a click of a button. This streamlined approach to account intelligence allows you to focus more time and energy on identifying ways to engage and convert those accounts into opportunities. The Complete Guide to Effective ABM Targeting 32