in order to take up a nomadic and dangerous life as peddlers in the jungle? Some writers have responded by trying to find a “Protestant ethic” in Zoroastrianism, Jainism, Judaism, Confucianism, or the Tokugawa religion. 50 The difficulty with this endeavor is that there seem to be more service nomads than there are plausible Protestants. One could search for peculiarly Mercurian traits in the nationalized Christianity of the Armenian Gregorians and Lebanese Maronites (the majority of the original Arab immigrants to the Americas), but one could hardly argue that Orthodox Christianity provided the Ottoman Greeks with much entrepreneurial ammunition, or that Roman Catholicism is responsible for the strong representation of Italian Americans in such typically Mercurian pursuits as entertainment, organized crime, and retail trade in urban ghettos. Max Weber, too, may have discouraged some of his followers by insisting on a rigid distinction between rule-based capitalism and tribal entrepreneurship, as well as by suggesting that some “Calvinist” elements in Judaism were relatively late adaptations to the conditions of exile, not sources of commercial inspiration. Another approach is to refer to the effects of regional trade practices on local attitudes toward economic gain and broad familiarity, and possibly sympathy, with the Mercurian ethos. According to Thomas Sowell, for example, “the economically strategic location of the Middle East, for centuries a crossroads of trade between Europe and Asia, fostered the development of many trading ports and many trading peoples, of whom the Jews, the Armenians, and the Lebanese have been particularly prominent.” The same, Sowell argues, is true of the Overseas Chinese, “who originated in similarly demanding regions of southern China, where trade was part of their survival skills in a geographically unpromising region for industry, but which had trading ports.” The same may very well be true of some Indian or East Asian Mercurians—but clearly not of others. The Korean and Japanese diasporas, for example, have tended to be much keener on middleman roles and much better at performing them than most migrants from such trading entrepôts as the Baltic or the Mediterranean. 51 Perhaps the most popular explanation for successful Mercurianism is “corporate kinship,” which is said to promote internal trust and obedience while limiting the number of potential beneficiaries. Nepotism may be good for capitalism, in other words—as long as the duties and entitlements of one’s nephews are understood clearly and followed religiously. 52 Indeed, virtually all Armenian, Korean, Lebanese, diaspora Indian, and American Italian businesses are family enterprises. Even the largest Overseas Chinese commercial and manufacturing empires, with offices in London, New York, Los Angeles, and
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