Page 1: A trademark is printed on a raw egg yolk by a no­contact, 159 no­pressure printing technique. Imagine the possibilities to which this device will give birth ! Front cover: Peter Moore. 96: Ute Klophaus. 1: Eugene Anthony, for Newsweek. 97: Joseph Stanley. 2­3: United Press International, Inc. 98­99: Peter Moore. 4­5: Peter Moore. 101: Culver Pictures. 9: Anthony Petrocelli, for ArtCarved. 102­103: Wide World Photos, Inc. 15­16: Peter Moore. 104­106: Jerrold N. Schatzberg, for Columbia Records. 19­20: The Advertising Council, Inc. 105: © 1965 by M. Witmark &. Sons. 21­22: Photo­Peter Moore. Used by Permission. 23­24: The Art Institute of Chicago. 108­109: Steve Schapiro. 27­31: Peter Moore. 112: Museum of Fine Arts, Boston —Pierce Fund; 32­33: Peter Moore. Glyptotheque NY Carlsberg. 34­35: Peter Moore. 115: Memory Studies. 36­37: Peter Moore. 116: Peter Moore. 38­39: Peter Moore. 118: Bell Telephone Laboratories. 46­47: General Dynamics, Convair Div. 119: Harvey Gross —Creative Images. 51: The Pierpont Morgan Library. 121: Photos­Peter Moore. 52­53: Formerly Kaiser­Friedrich Museum, Berlin. 124: "Hier et Demain," published by J. Hetzel, Paris, 56­57: Peter Moore. 1910 ©. Selection title: "Au XXIX Siecle; 58­60: Chas Moore, Black Star. La Journee d'un Journaliste Americain en 2889." 62: Peter Moore. par Jules Verne —Coll. Claude Kagan. 64­65: Radio Corporation of America. 126­127: United Press International, Inc. 66­67: N. R. Farbman, for Time, Inc. 129­130: Chas Moore, for Black Star. 70: Robert J. Day. 131: Variety. 71, 73: Photo —David Plowden; Painting­ 133­136: Tiofoto Bildbyra. New York Public Library. 137: United Press International, Inc. 74­75: Photo­Peter Moore. 139: CBS News. 77: Peter Moore. 142: MortGerberg. 78: Tony Rollo, for Newsweek. 143­145: Wide World Photos, Inc. 79: Bernard Gotfryd, for Newsweek. 146: Division of Radio, Television and Audio­Visuals, 80­81: United Press International, Inc. United Presbyterian Church in the United States 82­83: Otto C. Prinz. of America. 86­87: Otto C. Prinz. 148­149: © 1965, by The New York Times Co. 89: William Woodman. Reprinted by permission. 90: Photo­Peter Moore. 150­151: United California Bank, Los Angeles, 91: Photo­Culver Pictures. California. 93: Culver Pictures. 160: Wide World Photos, Inc. 94­95: Janus Films. Back cover: Yousuf Karsh