Category Should Be on Every Business 1Leader’s Radar See why “capturing market share” isn’t always the right approach, especially when you’re presenting a new type of Contents solution or solving a new problem. I’ve broken this guide into five parts: Category Design Is Powerful, but Not for All 2There are two things you have to evaluate before you pursue category design: your circumstances and your capabilities. This section will show you what’s necessary for each. 30,000 Foot View of the Category 3Design Process This guide isn’t intended to provide a step-by-step process for executing category design, but I do want to give you a preview of what you’ll be getting into. Hint: a lot. How to Talk with Your Team about Category 4Design (and Get Them Excited) It’s one thing to get excited about category design yourself. It’s quite another to get your team to share that excitement. In this section, I’ll show you how we did that at BombBomb. What Every Category Designer Needs 5to Know about G2 Discover the process G2 uses in evaluating new categories and learn how to get your own category listed. The Newcomer’s Guide to Category Design 6