About the Author John Rougeux is VP Marketing Strategy at BombBomb, where he’s leading the company’s efforts to build the Human-Centered Communication software category. He’s the owner of Flag & Frontier, a marketing consultancy and resource hub dedicated to helping executives pursue category design. John also hosts the #categorycreation series on the B2B Growth Show. Get in touch with John by following him on LinkedIn or send him a message at [email protected]. For more resources on category design, visit flagandfrontier.com 44