34 THE POWER OF VISUAL STORYTELLING Infographics Infographics bring together the best of data and visuals to craft a story. Offering a visual representation of information, infographics help compa- nies emphasize key points while packaging content in a highly shareable way. Infographics are understood and shared across social media plat- forms like Facebook, Twitter, Google+, and even Pinterest, where users create boards dedicated to the best infographics. When designed well, infographics can enhance thought leadership, educate a target audience, and optimize search engine rankings. The beauty of infographics is that they can be designed around vari- ous data points on any topic. From how Google works to analyzing the growth of green technology or how to survive a zombie apocalypse, if there’s valid, trustworthy data, there’s potential for an infographic. There have also been cases in which infographics haven’t been shaped around numerical data. Instead, they focus on sharing expert informa- tion—for example, how-to steps, tips, and qualities, such as what your favorite ice cream flavor says about you. They can also communicate a top-10 list in a visual format. A great example of an infographic that is both visual and useful is one designed by BRANDERATI in partnership with ShareRoot. It offers a meaningful list of metrics that brand marketers should track on Pinterest, and it explains each metric. For more examples, visit sites like visual.ly, a site where designers and companies alike share infographics they’ve created. Videos When it comes to visual storytelling, the power of video is undeniable. Videos offer a compelling way for companies to stand out—and for good reason. From funny to educational, inspiring, surprising, motivational, or heartwarming, videos are personal, draw attention, and resonate with viewers in a way other mediums cannot. As Frank Eliason, SVP of Citibank says, “We tend to trust humans, not some corporate logo; and video is the best way to do that on a scaled basis.”7