176 THE POWER OF VISUAL STORYTELLING • Leslie Poston, Social Media Metrics for Dummies • Chuck Hemann and Ken Burbary, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World • Olivier Blanchard, Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Page 189 Page 191