THE POWER OF THE PLATFORM: VISUAL STORYTELLING ON SOCIAL NETWORKS 105 TIPS for Engaging on Tumblr • Let pictures tell the story on your Tumblr • Combine visual, text, quotes, audio, and account with text being secondary. video in your feed. • The best times to post content, accord- • Stay consistent with your tags. Fans are ing to bit.ly, is between the hours of 7 more likely to use your tags on related p.m. and 10 p.m. EST on Monday through posts if you have a handful of “official” Thursday, not including just about any time tags that you use. 126 on Sunday. • Keep content fresh, and post often. Tumblr • Use relevant tags so that your images show is a fast-paced platform. up in searches. • If your goal is to drive traffic to your web- • Reblog plenty of content from other users. site, keep an eye on your analytics to see • Relationships on Tumblr are important. what sort of posts drive the most traffic, Follow other users and comment on posts. but don’t make the mistake of posting that • Keep your target audience in mind, and content only in the future. Users like vari- repost content that is relevant to them. ety on Tumblr. • Keep a focus on your goals. Don’t drown • If you are new to Tumblr, spend some time out your message by reposting everything getting to know the platform and the and anything. kinds of content that people post. • Have a strategy and a calendar so you can • You can incorporate a Tumblr blog directly keep up a steady stream of quality content. into your corporate website, which is great • Keep in mind your brand identity, and for search engine rankings (but make sure don’t post anything that could compro- that blog content is suitable for your cor- mise that. There is plenty of humorous porate image). but inappropriate content on Tumblr so • You can use Tumblr as an overview of stay professional when representing your what’s on your website. Rolling Stone brand. magazine uses Tumblr to give photos and • Keep a good mix of product information, snippets of articles, and Tumblr visitors can lifestyle posts, and other content around then follow the links to the full features on your brand so your feed doesn’t appear the magazine’s main site if they want to too overly commercial. learn more.