Contents Foreword by Dan Roam ix Introduction 1 CHAPTER 1 The Rise of Visual Storytelling 7 CHAPTER 2 Types, Tips, and Tactics of Visual Marketing 23 CHAPTER 3 The Power of the Platform: Visual Storytelling on Social Networks 55 CHAPTER 4 Developing a Visual Storytelling Road Map: From Strategy to Implementation 125 CHAPTER 5 Real-Time Marketing in a Visual World 177 Conclusion 195 Acknowledgments 199 Notes 201 Index 213 vii