THE POWER OF THE PLATFORM: VISUAL STORYTELLING ON SOCIAL NETWORKS 79 Facebook Facts and Figures • A post that includes an album or picture • 52% of all marketers found a customer via receives 120 to 180% more engagement Facebook in 2013.59 52 • 85% of fans of brands on Facebook recom- from fans than a text-based post. • Just 1 month after the introduction of mend brands to others, compared to 60% Facebook Timeline for brands, visual con- 60 of average users. tent—photos and videos—saw a 65% • Facebook is available in more than 70 increase in engagement.53 languages. Internationally, Facebook ranks • Facebook users uploaded a record 1.1 bil- in the top two websites in every market lion photos during the 48 hours over New 61 except China. Year’s Eve and Day 2012, nearly double the • Facebook accounts for 1 in every 7 minutes 300 million photos uploaded to Facebook spent online around the world and 3 in 54 62 on an average day. every 4 social networking minutes. • 77% of B2C companies and 43% of B2B • U.S. desktop users spend an average of companies acquired customers from around 6 hours every month on Facebook; Facebook.55 mobile users spent an average of 11 • 80% of social media users prefer to con- 63 hours. nect with brands through Facebook.56 • There are 2.5 billion content shares a day • More than 1 million websites have inte- 64 on Facebook. grated with Facebook in various ways.57 • There are 2.7 billion likes a day on • 74% of all marketers say Facebook is Facebook.65 important to their lead-generation 58 strategies.