TYPES, TIPS, AND TACTICS OF VISUAL MARKETING 27 USER-GENERATED IMAGES Looking to supplement your image library while deepening your rela- tionships with your consumers? Consider developing a program to collect and share user-generated images. By making consumers part of the visual storytelling process, companies are participating in collaborative story- telling while sourcing incredible imagery. Companies get to see firsthand what motivates and inspires their customers, while customers get the validation of seeing their images shared and liked by other fans of the company. PHOTO COLLAGES Why use just one image when three, four, or more might tell the story better? Collages are no longer just for scrapbook enthusiasts; they’re back in vogue. The concept and motivation are straightforward—you’re already snapping and sharing a ton of images, so why not parse them together to help tell a visual story? From highlighting different company or product attributes to weaving in different aspects of an event or curating an inspi- ration board, collages offer a lot of opportunity for creativity. IMAGES WITH TEXT OVERLAYS: CAPTIONS, QUOTES, AND STATS Looking to spice up a traditional image in a way that’s easy and cost effec- tive? Want to make sure a photo’s caption isn’t lost in the social media shuffle? Consider adding a small amount of text. The use of snappy one-liners, quotes, and stats can add a new dimension to your visual sto- rytelling possibilities. POSTCARDS AND E-CARDS Social media have not killed the postcard. It has simply reinvented it. Both postcards and e-cards offer a multitude of ways to pair a photo and text together. Whether used in a status update or a Pinterest board, or in a consumer engagement campaign, or in an activation around an event, the nostalgia, convenience, and shareability of an e-card offer companies a unique visual storytelling opportunity.