70 THE POWER OF VISUAL STORYTELLING YouTube Facts and Figures • YouTube is the world’s second largest • More than 1 billion unique users visit 32 39 search engine after Google. YouTube each month. • According to the Kelsey Group, of the 59% • 70% of YouTube traffic comes from outside of those who viewed a video ad on the the United States.40 Internet, 43% went on to check out the • 72 hours of video are uploaded to YouTube company’s website.33 every minute.41 • Streaming video delivers nearly three times • YouTube is localized in 53 countries and 42 higher brand awareness and message across 61 languages. association and more than 100% higher • The average video duration is 2 minutes purchase intent and online ad awareness 46seconds.43 than non-rich media ads.34 • 25% of global YouTube views come from 44 • The average YouTube user spends 900 sec- mobile devices. onds per day viewing videos.35 • Mobile makes up more than 25% of • 44% of YouTube’s users are between YouTube’s global watch time, more than 12and 34 years old.36 1billion views a day.45 • Over 829,000 videos are uploaded per • In 2011, YouTube had more than 1 trillion day.37 views or around 140 views for every person • There are an astounding 3 billion views on on Earth.46 YouTube daily.38 a “clickable” interactive video. This opens up all kinds of possibilities to brands—viewers can follow the cue to click and find out more about a particular product, or you can put together an interactive commer- cial, during which users decide which outcome they prefer. You can use YouTube’s metrics to find out the click-through of different options to learn about your customers’ choices. Marketers can also impose restrictions on viewers such as age or loca- tion. Brand channels can be featured on any website, and they are not