TYPES, TIPS, AND TACTICS OF VISUAL MARKETING 43 media channels, e-mail newsletter subscriptions, and RSS feeds, warrant- ing the demand for automating the delivery of relevant content in a visual package. The challenge for companies will be to focus on curation ver- sus merging all of their outbound content in one place. The use of social media is ultimately about the power of your community, so the experience needs to feel personal versus automated. The more that companies can use aggregators to discover inspiring visual content that sparks a conversation and engagement, the better.