THE POWER OF THE PLATFORM: VISUAL STORYTELLING ON SOCIAL NETWORKS 89 TIPS for Engaging on Twitter • Have a strategy: don’t clutter it with dif- • Mix up your content. Don’t post the same ferent messages. Develop your voice, and types of tweets all the time. tweet around several key passion points. • Ask questions of your customers. How are What do you want your followers to know they using your product this season, or you for? Why would they follow you? what feature would they like to see added? • Use Promoted Tweet or Trend features to • Use links. Link to articles, photos, or videos. support your key messages. Photos and • Retweet. Find out what your followers are videos add interest, but they should inte- interested in, and share it with them. grate with the overall strategy. • Use hashtags. Join in bigger conversations • Keep material fresh by posting regularly. on a topic or start one of your own. • This isn’t your company website. You can • Use calls to action. If you want something have a bit of fun with your images or to be retweeted, say so. People are more graphics and show a more relaxed side to likely to share your content if you ask them your brand. People come to Twitter to find to share or retweet. interesting content. • Consider the location of the people in your • Many people won’t visit your actual brand audience. If they are mostly in the United page. They will be viewing your tweets States within the Eastern Standard Time from their own stream or from a third- zone, tweet your critical messages then. If party application, so don’t assume that you have a worldwide audience, maybe it your customers or clients will be able to see makes sense to repeat some of your tweets your previous tweets. Each tweet should during different times of the day when therefore be able to be understood on your followers will be most likely able to itsown. see them.