THE RISE OF VISUAL STORYTELLING 21 Key STATS for Marketers to Consider, continued • 46.1% of people say a website’s design is • Including a photo and a video in a press the number one criterion for discerning the release increases views by over 45%.41 credibility of the company.34 • 60% of consumers are more likely to con- • Publishers who use infographics grow in sider or contact a business when an image traffic an average of 12% more than those shows up in local search results.42 who don’t.35 • In an e-commerce site, 67% of consumers • Posts with videos attract three times more say the quality of a product image is “very inbound links than plain text posts attract.36 important” in selecting and purchasing a • Viewers spend 100% more time on pages product.43 with videos.37 • In an online store, customers think that • Viewers are 85% more likely to purchase a the quality of a product’s image is more product after watching a product video.38 important than product-specific informa- • Images are becoming ever more central to tion (63%), a long description (54%), and our lives: of all the photos ever taken by ratings and reviews (53%).44 humankind, 10% have been taken in the • A study by EyeViewDigital showed that last 12 months.39 using video on landing pages can increase • Articles with images get 94% more total conversion by 80%.45 views.40