60 THE POWER OF VISUAL STORYTELLING followers . . .) to a potentially large audience of activated, social, brand- loyal users. These are exactly the types of people who make for the best brand advocates: they share, like, and comment on images from their net- work, and they are highly motivated to find out more about your products by clicking on the images to find the source. If we have a look at Pinterest’s core demographic—women (80%), especially moms, with disposable income—we can see the hard-to-reach groups that marketers are often failing to engage with their traditional advertising (91% of women in one survey said that advertisers don’t 26 understand them). As women account for 85% of all consumer purchases including everything from autos to healthcare, it is essential for marketers to find new ways of targeting them.27 Pinterest offers a creative solution to this problem for marketers who are willing to think about innovative ways of representing their brand through images and who want to engage with fans and new audiences online. Creativity is at the center of Pinterest’s design. Choosing themes for your boards can open your company up to a whole world of ideas for visu- ally interpreting its brand. We have compiled the following collection of board name and theme ideas that hopefully will get you excited and help you get started. Some of the ideas for a company’s Pinterest board names and themes include these: Inspiration and Ideas 1 Holiday ideas 2 Seasonal boards 3 Spring, summer, fall, or winter style 4 In your home 5 Customer photos 6 Party ideas