DEVELOPING A VISUAL STORYTELLING ROAD MAP: FROM STRATEGY TO IMPLEMENTATION 167 TIPS for Designing Infographics, continued or very end. Carefully look through social media platforms, including desk- each visual element in your infographic. tops, tablets, and other mobile devices. If it doesn’t add value to the overall To ensure that your content is easy to story, it’s not worth including. understand, consider enlisting a group of 5. Test it. It’s also important to set up your colleagues or friends to make sure your infographic for success by testing its view- message comes across clearly. ing experience on multiple screens and User-Generated Content With the rise in visual social media platforms, many companies are now turning to their consumers to source user-generated images and videos. As previously seen in this book, companies like Lululemon, Coach, Coca- Cola, Burberry, Nike, and more are all successfully using user-generated content (UGC) to participate in collaborative visual storytelling with their customers. Look closely at the examples shared, and you’ll see that the key to encouraging user-generated content is knowing your customer base. You need to understand what imagery or videos you can encourage, plus the level of depth or creativity. In order to achieve your desired results, it’s also vital to create a forum with a clear call to action and to communicate how fans can participate and submit images.