Index A Aprimo, 182 Ben & Jerry’s, 171 Academy Awards, 193 Art of the Trench (Burberry), Benefit Cosmetics, 1–4, 52 Achievers (SlideShare), 114 128 Benioff, Marc, 116 Action: aSociete.com, 101 #BestSummerMoment campaign as new gold standard, 8 Attention span, 55 (Coca-Cola), 52 in still images, 149 Attitude(s): Blendtec “Will It Blend?” series, Adidas, 106 visual content’s impact on, 8–9, 75–76 Adjust Your Set, 71 16 Blogs and blogging: “The Age of Advocacy and for visual storytelling, 126 early opportunities with, 9 Influence” (BRANDERATI), Audience: reach of, 8 116 evaluating needs of, 173 with visuals, 9 Aggregators, 40–43 knowing your, 135 (See also Tumblr) Agile marketing, 186 (See also playing off your, 146 Bodyform, 189–190 Real-time marketing [RTM]) Auditing content (see Content Bogues, Brittney, 118–120 Agility, 191–192 audit and analysis) Boston bombing, 53, 192 All In PR, 118, 119 Boston Red Sox, 53 Allwood, Claudia, 2 B Brain, visual content processing American Express, 93–94 in, 55 Analyzing content (see Content Baby and Me video (Evian), 71 Brand channels (YouTube), 69–71 audit and analysis) The Back of the Napkin (Dan Brand marketing: Anderson, Natanya, 49 Roam), 16 planning for the unexpected in, Angelou, Maya, 2 Bath & Body Works, 171 144–145 Apps, 11 Bazaart, 152 real-time marketing in, 183, and Facebook News Feed, 11 BBC America, 106 186–187 for short-form video, 35 #BeautyBoost campaign (Benefit social listening and social data (See also individual apps) Cosmetics), 1–4 in, 178, 179 213