102 THE POWER OF VISUAL STORYTELLING Tumblr Facts and Figures 108 • 50% of posts on Tumblr are photos. • 35.2% of Tumblr visitors have a household • An average Tumblr user spends 1 hour and 116 income greater than $100,000. 117 38 minutes on the site per month doing • 48% of users have a college education. 109 • 13% of Internet users 18 to 29 years old nothing but consuming content. 118 • The average time per visit on Tumblr is 34 blog on Tumblr. 110 • A recent survey by Garry Tan of Y minutes. • Tumblr’s unique visitors worldwide number Combinator found that Tumblr is more is 117 million, which is up from about 58 popular with 13- to 25-year-olds than 111 million in 2012. Facebook, of whom 59% said they were • There are currently 113 million Tumblr regular users of Tumblr, compared with 112 blogs. 54% for Facebook. Among those 13 to 18, • The total number of Tumblr posts to date is the percentage who said they use Tumblr 113 52.3 billion. regularly was even higher: 61% versus 114 119 • 52% of Tumblr visitors are male. 55%. • 46.5% of Tumblr visitors are 18 to 34 years 115 old. Similar techniques work for other product-based companies. Sharon Gaffney cofounded MeebleMail, a company that transforms every- day e-mail into something special and unique with stylish personalized e-mail stationery. MeebleMail’s demographic is women interested in style and design—so naturally, she wanted a visual medium to showcase her company. So far, Tumblr has proven a successful marketing tool for MeebleMail: “Our main goal was getting the word out about MeebleMail and the e-mail stationery we offer. Tumblr has helped us from a visual standpoint, 120 but it has also driven traffic directly to our website.”