THE POWER OF THE PLATFORM: VISUAL STORYTELLING ON SOCIAL NETWORKS 63 2 Infographics 3 Videos 4 Deals and offers 5 Shop 6 Store locations; about our stores 7 How-to videos and photos 8 Our ads 9 In the news 10 Upcoming events 11 Conferences 12 Product demonstrations 13 Getting started 14 Help and advice 15 Troubleshooting 16 Style ideas: how our product fits into a lifestyle 17 Budget ideas: low-cost ideas for presents or styles Information About Your Brand 1 Heritage 2 Behind the scenes 3 Our team 4 Our sponsored event 5 Have your say (customer-uploaded ideas)