162 THE POWER OF VISUAL STORYTELLING TIPS to Help Companies Embrace Memes, continued interest in your brand. Creating memes pages and meme-generation sites will is usually a lot simpler than blogging or give you weeks or months of user-gen- creating video or infographics. erated content, and it will help you 7. Run a meme creation contest. Have reach a wider audience because the your audience generate memes based contestants will share their entries with on a particular image or video. Sharing their networks. all the entries on your social media • What people think I do/What I really do. Funny way to mock a dif- ference in perception between what people think you do versus what you actually do. One idea is to embrace a fun personality related to your company or brand. It could be a spokesperson, mascot, even a personable office pet. For example, Dos Equis’s famous “Most Interesting Man in the World” ads have his own hysterical and sometimes racy series of memes. Remarkably, these memes are not generated by Dos Equis. Its community of enthusiastic fans generates the memes. Though amazing, wouldn’t it be nice to start or add to the trend? Create your own by introducing the cute office puppy who chews shoes and won’t let anyone near his favorite stuffed animal as the newest share- able meme sensation. “What People Think I Do/What I Really Do” is another great example of a meme that can be used effectively by brands to address