120 THE POWER OF VISUAL STORYTELLING helps teams give kudos and manage their workday in a fun and interactive way—has found that Google+ has been integral to raising her company’s profile online. “I’ve noticed links that I share in Google+ land in Google’s search results much quicker than sharing them on our Facebook com- pany page or on Twitter.” Quick indexing of links can be vital for businesses wanting to stay on the leading edge of their niche. It’s no surprise that Google will be looking to its own social network first for the most up-to-date information. Yolanda says she’s had the most results using the Hangouts feature, which is a live video chat service unique to the platform. Google launched Hangouts On Air, which allows you to broadcast your Hangout video for anyone to watch. Yolanda is very excited to use this service: “With the addition of Hangouts On Air, I am going to revamp my online talk show to launch a lecture series and connect with my followers and fans.” Ashli has found Google Circles to be the best tool for networking for her business: “I love sharing specific news and posing questions to the groups. Plus, when it’s time to make a contact—for instance, with some- one who may be interested in something our business is doing—I go right to the circle I need and contact everyone who would be interested.” In the beginning, Brittney found the vast array of features avail- able overwhelming, and she suggests that businesses begin by taking a Google+ tour: “It helps you to grasp the superb functionality of it and how it helps your business stay organized. You want your staff to be educated on all the different dynamics of Google+ and take full advantage of what it has to offer.” Just like any other social networking site, Google+ can help businesses get ahead if they’re clever about how they use it. Brittney, Yolanda, and Ashli all stress the importance of sharing information and connecting with your community. “Nobody wants to hear all about your business and your business only,” says Ashli. “Make sure for every business-related message, there are other interesting messages to follow. Keep it personal; 165 keep it interesting.”